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Duct Tape Marketing in Entrepreneur Magazine


Beginning with the current issue, and most months hereafter, you can find my column titled

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Duct Tape Marketing in Entrepreneur Magazine

Two minutes with Scott Cook


I was able to grab a couple minutes with Scott Cook, founder of Intuit, at

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Two minutes with Scott Cook

Make them a oneconditional guarantee


Guarantees have long served marketing organizations as a way to shift the risk from buyer

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Make them a oneconditional guarantee

Everyone is talking about word of mouse but . . .


. . . few are actually doing much about it. Word of mouth marketing and

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Everyone is talking about word of mouse but . . .

Every company has two wheels


I don’t write enough about the financial aspects of running and growing a company because

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Every company has two wheels

The Plum Card from American Express OPEN


American Express OPEN President Susan Sobbott, announced today a new credit card from American Express

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The Plum Card from American Express OPEN

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