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  • Archives: Strategy

How to Get What You're Worth


Price is a function of perceived value – yours and the client’s. Lots of ingredients

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How to Get What You're Worth

Content As a Total Body of Work


When I talk with small business owners about the need to create content, and lots

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Content As a Total Body of Work

One Thing About Marketing Strategy


Marketing podcast with John Jantsch (Click to play or right click and “Save As” to

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One Thing About Marketing Strategy

Google Finally Weaving Local Strategy


Google has the money, resources and clout to compete in any market they enter fully.

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Google Finally Weaving Local Strategy

7 Resistance Crushing Questions Every Business Must Answer


The Marketing Hourglass You’ve created buzz and awareness about your business, you’ve gained permission to

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7 Resistance Crushing Questions Every Business Must Answer

3 Simple Ways to Empower Your Customers to Sell For You


Video Have you ever received a comment from a happy customer that went something like

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3 Simple Ways to Empower Your Customers to Sell For You

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