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  • Archives: Strategy

How You Make Money


Your business doesn’t really care how you make money. Your email and Twitter and Facebook

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How You Make Money

7 Competition Crushing Value Propositions


Page one of Warby Parker's infographic laden annual report One of the biggest challenges that

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7 Competition Crushing Value Propositions

How to Discover Your Perfect Target Customer in 5 Steps


One of the most important elements of a marketing strategy is the development of an

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How to Discover Your Perfect Target Customer in 5 Steps

Digital Coupons as Real Time Conversion Content


Coupons have been with us for a very long time. In fact, they remain one

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Digital Coupons as Real Time Conversion Content

5 Ways for Small Business to Jump on the Big Data Train


The idea of something that’s being called “Big Data” has definitely reached the trend tipping

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5 Ways for Small Business to Jump on the Big Data Train

Why Social Search Is Rotting Our Brain


One of the things that I both loved and hated about the early days of

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Why Social Search Is Rotting Our Brain

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