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  • Archives: Strategy

How to Turn Your Best Customers Into a Growth Engine


I’ve said repeatedly that building a vibrant community is the most important objective of any

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How to Turn Your Best Customers Into a Growth Engine

Who Would You Choose to Be Your Customers?


Much has been said in marketing circles about target markets, demographics, psychographics and other ways

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Who Would You Choose to Be Your Customers?

Digital Marketplaces Becoming a Viable Small Business Channel


Marketplaces have been with us for centuries. Around the time people started trading inside and

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Digital Marketplaces Becoming a Viable Small Business Channel

How to Choose the Right Business Model for Your Start-up


  photo credit: guilhembertholet via photopin cc Lots of people talk about business models these

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How to Choose the Right Business Model for Your Start-up

5 Ways to Make Your Advertising Extraordinarily Effective


Advertising is an important part of the lead generation puzzle. Some marketers suggest that you

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5 Ways to Make Your Advertising Extraordinarily Effective

How to Make Strategy More Than a Nice Idea


Few things are more confusing to business owners and marketers than the idea of marketing

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How to Make Strategy More Than a Nice Idea

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