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  • Archives: Strategy

5 Questions You Should Ask Every Customer


Constantly seeking feedback from your customers is a great way to learn how to market

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5 Questions You Should Ask Every Customer

Right and Wrong of PR Pitches


For years I was on the pitching end of PR and, while I still do

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Right and Wrong of PR Pitches

Social Media Infecting Every Aspect of Business


For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can

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Social Media Infecting Every Aspect of Business

The Single Greatest Way To Discover Innovation


Warning: I have no scientific research to back up the theory I’m about to ponder,

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The Single Greatest Way To Discover Innovation
Talking Linchpin with Seth Godin

Talking Linchpin with Seth Godin


Marketing podcast with Seth Godin (Click to listen, right click and Save As to download

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Talking Linchpin with Seth Godin

How to Target GMail Users with Highly Relevant Ads


If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in

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How to Target GMail Users with Highly Relevant Ads

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