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  • Category: Advertising

Award-winning brand marketer talks about small business


In this week’s episode of the Duct Tape Marketing podcast I went to a really

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Award-winning brand marketer talks about small business

Vertical Response adds multi channel tool


The race to be the biggest, baddest, boldest email marketing service is a grueling one.

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Vertical Response adds multi channel tool

Want to cut your ad budget?


Advertising is a very effective way to generate leads, but it remains one of those

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Want to cut your ad budget?

Why would someone come to work for you?


Most small business marketers think in terms of marketing as a way to get a

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Why would someone come to work for you?

The right list is a big piece of the puzzle


Direct marketing pros will tell you that a great offer, sent to a lousy list,

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The right list is a big piece of the puzzle

The Fine future of media and advertising


I spent some time chatting with Jon Fine, Media columnist for Business Week, for the

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The Fine future of media and advertising

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