Leigh Shulman, an international writing coach and mentor, faced challenges in her business and was looking to improve her online presence and marketing strategy. After being drawn to Duct Tape Marketing's Strategy First offering and expertise, Leigh was able to fill in the gaps in her marketing and set her on the right path to success.
Client Profile
Business Name: Leigh Shulman
Industry: Writing Coaching and Mentorship
Location: Worldwide
Website: leighshulman.com
About: Leigh Shulman is an accomplished writer whose work has been featured in many high-profile publications. She has published 2 books, taught at many esteemed universities, and now mentors women and offers a supportive online community to help them finish their masterpieces and create their ideal writing life.
The Challenge
Leigh had many ideas for her business, but needed clarity and direction in mapping out her marketing efforts that could lead to positive results. She wanted to enhance her online presence, attract more clients, and communicate her services effectively.
The Solution
Duct Tape Marketing implemented a multiple-week Strategy First process with Leigh Shulman, which included:
By implementing the Strategy First process, Duct Tape Marketing provided Leigh Shulman with a comprehensive marketing strategy that addressed her unique needs and goals. This approach enabled her to effectively attract new clients, improve her online presence, and ultimately drive significant business growth.
The Results
Upon completing the Strategy First engagement, Leigh Shulman gained a clear view of the main obstacles impeding her business growth. The comprehensive marketing strategy presented to her led her to implement new and more effective strategies, explore new marketing opportunities, and gave her a clear roadmap that pointed her towards increased income and client base.
Leigh Shulman saw the value that this roadmap provided, but wanted to free up her time to be the author, innovator and mentor she knows she can be. As a result, Leigh moved to a retainer engagement with Duct Tape Marketing to let our growth and strategy experts do what they do best, help her scale her business and reach her goals.
Client Testimonial
"100%. Anyone who is struggling with their marketing the way I was or looking for somebody to take over their marketing. I would 100%, no doubt, recommend Duct Tape Marketing."
-Leigh Shulman, Author & Founder
Conclusion
Duct Tape Marketing approach with Leigh Shulman, allowed her to develop a clear roadmap for her marketing plan and business goals. This case study demonstrates that by identifying what is and what is not working for your business, and from there creating a well-executed marketing strategy, can lead to business success and growth.
If your business is in need of a marketing analysis, don't hesitate to reach out to us for a custom solution that will drive results and fuel your business potential.
Client Feedback
Strategy First process provided a clear view of my business, identified areas for improvement, and answered numerous questions.
This process helped me realize that my messaging and online presence were not effectively conveying my services.