Leigh Shulman, an international writing coach and mentor, faced challenges in her business and was looking to improve her online presence and marketing strategy. She found Duct Tape Marketing through online research, specifically looking for marketing companies that catered to small businesses.
After an initial consultation with COO, Sara Nay, Leigh appreciated Duct Tape Marketing’s lack of a hard sell approach, the availability for questions, and the clear process outlined up front. She felt confident that the Strategy First engagement would fill in the gaps in her marketing and set her on the right path to success.
Client Profile
Business Name: Leigh Shulman
Industry: Writing Coaching and Mentorship
Location: Worldwide
Website: leighshulman.com
The Challenge
Leigh Shulman faced challenges in clarifying her marketing efforts to enhance her online presence, attract more clients, and effectively communicate her services. Despite having numerous ideas for her business, she lacked clarity and direction. Traditional marketing companies primarily focused on larger businesses, leaving Leigh in search of expertise tailored to her specific small business needs.
The Solution
Duct Tape Marketing partnered with Leigh Shulman for a multiple-week Strategy First process, which encompassed:
The Results
Upon completing the Strategy First engagement, Leigh Shulman gained a solid understanding of the obstacles hindering her business growth and received a comprehensive marketing strategy from Duct Tape Marketing. Impressed by the expertise and tailored approach, Leigh transitioned to a retainer engagement with Duct Tape Marketing. She eagerly anticipates implementing the recommended strategies, exploring new marketing opportunities, and achieving her goals of increased income and an expanded client base.
Client Feedback
Partnering with Duct Tape Marketing was a game-changer for Leigh Shulman.
Strategy first provided a clear view of Leigh's business and helped identify areas of improvement, and answered lingering questions that had previously gone unanswered.
The process helped Leigh understand that her messaging and online presence were not effectively conveying her services.
The structure and timeline of the engagement were well received, allowing for gradual and thorough understanding of the process and progress.
Conclusion
Leigh Shulman's journey exemplifies the transformative impact of strategic marketing guidance tailored to small businesses. By partnering with Duct Tape Marketing, Leigh gained clarity, direction, and actionable strategies to propel her writing coaching and mentorship business forward.
Don't let marketing challenges stifle your creative business's growth. Discover the power of tailored marketing strategies with Duct Tape Marketing and unlock new opportunities to thrive in your niche.