Andrew Tvardzik, co-owner of Cedar Ridge Retreat Homes, first
encountered Duct Tape Marketing through mutual connections and
exposure to John Jantsch’s work at retreats. The emphasis on starting with a strategy resonated with Andrew, as his previous
experiences with marketing companies had left him seeking a more focused and aligned approach. He sought to obtain more clarity and direction through the Duct Tape Marketing Strategy First engagement.

The Challenge

Cedar Ridge Retreat Homes faced challenges in effectively marketing their luxury custom home building services in a niche market. Their previous marketing experiences left them dissatisfied, as their message was often missed and the alignment with their goals was lacking. The need for a clearer marketing strategy that resonated with their brand and target audience became evident.

The Solution

Duct Tape Marketing partnered with Cedar Ridge Retreat Homes for a multiple-week Strategy First process, which encompassed:

The Results

The Strategy First engagement delivered a paradigm shift in Cedar Ridge Retreat Homes' trajectory, providing a refined business direction and a resonant brand identity reflecting core values. Strategically aligned marketing approaches tailored to the target audience's needs positioned the company for niche market growth. A powerful core message and a pivot from the rental market to second homes and retreat spaces were key outcomes, paving the way for future success. Andrew's satisfaction with the process led to further engagement with Duct Tape Marketing on a retainer basis, indicating a prosperous future for Cedar Ridge Retreat Homes.

Conclusion

The Strategy First engagement propelled Cedar Ridge Retreat Homes toward niche market growth by refining their brand identity and marketing approach. The journey from vague messaging to a resonant core message and a strategic pivot underscores the power of a well-defined strategy in driving business prosperity.