Marketing podcast with John Gerzema

Shortly after Lean In came out another fascinating book by John Gerzema, a pioneer in the use of data to identify social change, called The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future was published and in my opinion hits more fruitful issues with regard to gender and the workplace.

Gerzema and I sat down to discuss his work on this week’s episode of the Duct Tape Marketing Podcast.

In some ways I wish the extensive research and writing of this book had been done by a woman, but the point that Gerzema is making is that it’s traits that are generally attributed to women that leaders must understand and embrace – that feminine values can solve our toughest problems and build a more prosperous future.

So, instead of “acting more like a man” to get ahead, as some suggest Sandberg is promoting, Gerzema suggests we should all “act more like the positive traits of women.” And, I for one, couldn’t agree more!

Below is a talk Gerzema delivered on his findings and implications of these findings in politics, business and social reform.