This post is one of a series of posts sponsored by UPS in support of the Inc Growco Conference held April 6-8 in Las Vegas, NV

Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back has built a multimillion dollar business out of his passionate message regarding relationships. In fact, he boldly claims that relationship management skills are the number one predictor of the success of an organization.

Now, to some, the idea of intentionally managing the relationships in your life, both personal and professional, may seem a tad contrived, and it certainly can be, but it’s really a matter of focus.

The things you pay attention to, the things you focus on will thrive and grow. With the crush of business running responsibility shouting in your ear, it can be easy to neglect your most important relationships. This can be true of a spouse or an important customer.

On the stage in Las Vegas, Ferrazzi’s presentation lacked cohesion. It felt as though he was giving a two hour presentation in a one hour time slot, but there is no way to ignore how much he believes in the power of the personal relationship as a tool to grow your business.

I’ve read and reviewed both of Keith’s books and appeared on a panel discussion with Keith and Seth Godin. I think Keith’s message is an essential part of the overall marketing mix and one that must be incorporated into your daily and weekly rituals.

Here’s an action step takeaway for you to sink your time into today:

• Identify the 50 most important people to your business (this list will includes clients and current relationships, but it should also include people you would like to form a relationship with – stretch a little here)
• Pick out 5 people on this list and do your homework on them (Use social media to learn more about what they are talking about)
• Reach out to each one with a specific action item or way to help them

Simple, small steps, taken repeatedly in a focused and sincere effort to help others get what they want might be the best way to summarize relationship management at its finest.

If you want to take long term dive into Ferrazzi’s approach check out his Relationship Academy