Let’s face it, no matter what your business card says, you are probably in the information business.

Want verification of this from a Pulitzer Prize winning author? Go pick up a copy of Thomas Friedman’s The World Is Flat. It’s a big book, but by page 45 or so you will come to understand that only those who can make information more valuable will survive.

Just a few years ago the rallying cry on the web was – content is king. Not so much anymore. I can find a person with a reasonable command of the English language to crank out 50, web page length articles in a week, for about $100. And, Google’s AdSense program has incentivized all the Internet marketers to create this kind of content for ad revenue sake.

The crush of content that the average person has to consume is out of control.

So, the answer? Find, create, enhance, package and distribute content – aggregate it, filter it and make it more useful. That’s your job.

And for that job, RSS, and the various tools lumped into the RSS bucket provide the power.

For the self-proclaimed computer geek, the RSS tools and open APIs are an unlocked candy store. But, you know that already.

For the average small business guy or gal, the ease of implementing these once foreign applications makes using RSS beyond blog posts a simple proposition.

Here are some ways companies are using the automatic distribution features of RSS

• Keep customers informed about their company, products, services and promotions
• Update employees and associates about company matters and events
• Aggregate and publish news headlines and stories of interest to clients
• Collect and filter sales intelligence
• Send daily communication to salespersons
• Track changes to real estate and auction listings
• Publish news and news releases to various web pages
• Advertise job opening
• Recommend and update books from Amazon
• Republish FAQs and support forum headlines
• Promote random sales and special offerings
• Provide product or service updates to buyers and owners
• Create and send training programs to employees
• Publish calendars or events and company happenings
• Research competition and competitive keywords
• Send daily tips and other marketing communications

Your job is to learn about this tool and then take what your learn and find creative ways to apply it in order to make the information that your provide, the content you provide, more valuable.

Here is a list of sites to help you get started on the “uses for RSS: journey (The list below is a BlinkList – a tool you may find useful in your information business)