It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better for both sides.

Catch my conversation with Rich Brooks on the Agents Of Change show where I’m talking about a process we can use to not only grow our customer base but one that allows you to develop a strategy for your entire business around how you’re going to move through those stages and up the customer success.

Listen or watch the episode here: https://www.theagentsofchange.com/john-jantsch-2/