A Shoe Shine Sales Strategy

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Selling comes from within. It’s difficult to sell something if you don’t believe in it, don’t understand it or feel it. Prospects may not be able to put a finger on it but, your sales numbers will tell the story.

It’s funny, but how you act or feel says more to a prospect than the words you choose to describe your product. I think it was Mark Twain who said, “Who he was being spoke so loudly, I couldn’t hear what he was saying.”

So, where am I going with this? Anytime you are going out there to make some sales, ask yourself these three questions. Am I passionate about what I am selling? Do I understand what my target client wants and needs? And, do I feel good about yourself today?

For some that last one’s the problem. It’s tough to be on 24/7 so you’ve got to come up with your thing, a thing that makes you stand up a little straighter and walk with a little more bounce in your step, a thing that makes you feel good about yourself.

For me, it’s pretty simple. I get my shoes shined. I don’t know why, but few things make me feel better about going out there and knocking some doors down like a good shoe shine. Get passionate about what you sell, find out what your marketing wants and find you thing!

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