Thankfully my newest book, The Referral Engine, has met with enthusiastic support. The book offers a road map for how any size business today can go about building a marketing machine based on deserving and attracting referrals. As many reviewers have pointed out, it’s a pretty darn powerful and enjoyable way to build a business.

Unfortunately, many people read books and get lots of great ideas, but have trouble implementing the ideas. The book ends with a workshop chapter that outlines the action steps you can take to build your own referral engine, but I’ve also taken the additional step of building a course that guides you even further than the book and provides the forms, examples and resources you need to bring the book’s content to life in you business. Now, with the help of the Referral Engine Pro course this is a book you can do.

Referral Engine Pro is a four or five session program conducted exclusively by Duct Tape Marketing Coaches and includes in depth course materials including over 30 videos, audios, and posts from me and other experts in the field of marketing. You can read more about Referral Engine Pro here and find a Duct Tape Marketing Coach conducting a program either online or in your community here.

The video below is an archive of an online seminar conducted July 6th that covers many of the core ideas presented in both The Referral Engine book and Referral Engine Pro course.

Referral Engine Workshop<